Slogans




  • "We Put People First" (1997–1999)
  • "Digitally Yours" (1999–2004)
  • "A Better Life with Digital" (2002–2004)
  • "Life's Good" (1999–present in Australia and 2004–present in the rest of the world)
  • "Innovation for a Better Life" (2016–present)

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Marketing and public relations

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United States headquarters

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LG Electronics USA had proposed to build a new headquarters in the borough of Englewood Cliffs in Bergen County, New Jersey, including a 143 ft (44 m) tall building that would stand taller than the tree line of the Hudson Palisades, a US National Natural Landmark. The company proposed to build an environmentally friendly facility in Englewood Cliffs, incidental to Bergen County's per-capita leading Korean American population, having received an initially favorable legal decision concerning building height issues. The plan, while approved by the local government, met with resistance from the segments of the general public as well as government officials in New Jersey and adjacent New York. The initial court decision upholding the local government approval was overturned by a New Jersey appellate court in 2015 and LG subsequently submitted a revised, scaled-down, 64-foot building for approval by the borough of Englewood Cliffs in 2016. LG broke ground on the new US$300 million Englew...
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Products

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