Marketing and public relations




Sponsorshipsedit

LG Sports Limited, a subsidiary of LG Corporation, owns the Korean Baseball Organisation (KBO) LG Twins (LG 트윈스). Through an acquisition in 1990, the MBC Blue Dragons (who was one of the six original founding members of the KBO in 1982) became the LG Twins. The team has won two Korean Series (1990 and 1994). LG attracts a large attendance of fans and to much of their enjoyment, took third place in the league.

In August 2013, LG Electronics announced that it would sponsor German Bundesliga club Bayer 04 Leverkusen for the next three years with an option to extend for one more year. LG sponsors the International Cricket Council, the world governing body for cricket and also sponsors the ICC Awards.

From 2009 to 2013, LG Electronics sponsored Formula One as a Global Partner and Technology Partner. LG was also an official supplier to Virgin Racing and Lotus Racing team, plus engine manufacturer Cosworth from 2010 to 2012. LG also sponsors London Fashion Week and the LG Arena in Birmingham.

During the period 2001–2003, LG sponsored the snooker Grand Prix. During these years the tournament was known as the LG Cup. In 2008, LG became sponsors of the Extreme Sport 'FSO4 Freeze' festival.

The LG Electronics company in Australia dissolved its sponsorship with cricketer David Warner on 27 March 2018 and dropped him as the brand ambassador of the company over the ball tampering scandal during the third Test of their 2017–18 tempestuous series against South Africa. Warner had an agreement with the company in 2014 and his contract had been planned for renewal.

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